AI Adoption Follows Chess's S-Curve
The history of chess computers reveals a predictable pattern. AI is following the same trajectoryâand most people don't see what's coming.
In 1997, IBM's Deep Blue defeated Garry Kasparov, the reigning world chess champion. The match was treated as a watershed momentâthe first time a machine had beaten the best human at the game considered the ultimate test of strategic intelligence.
But here's what most people miss: Deep Blue wasn't the beginning of computer chess dominance. It was the inflection point.
The adoption of chess engines followed a pattern that sociologists have documented across hundreds of technologies: the S-curve. And if you understand how chess AI spread through the chess world, you'll understand exactly where we are with artificial intelligence todayâand where we're headed.
The S-Curve: A Universal Pattern
In 1962, sociologist Everett Rogers published Diffusion of Innovations, documenting how new technologies spread through populations. The pattern is remarkably consistent: slow initial adoption, followed by rapid acceleration, then gradual saturation.
Plot it on a graph and you get an S-shapeâhence "S-curve."
The three phases of technology adoption:
- Slow beginning: Only innovators and early adopters engage. The technology seems niche, overhyped, or limited.
- Steep middle: Critical mass is reached. Adoption accelerates as the technology becomes normalized.
- Flat end: Market saturation. Nearly everyone who will adopt has adopted. Growth slows.
This pattern appears everywhere: telephones, televisions, refrigerators, personal computers, smartphones, the internet. The timing variesâtelephones took 75 years to reach 50 million users; the internet took 4 yearsâbut the shape is always the same.
Chess AI: The S-Curve in Action
Computer chess development began in the 1950s, but for decades progress was painfully slow. Early programs could barely play legal moves. By the 1980s, computers could beat amateur players but posed no threat to professionals.
Then came Deep Blue.
Phase 1: The Slow Beginning (1950sâ1996)
For over 40 years, computer chess was a research curiosity. Programs improved gradually, but humans remained firmly dominant. In 1996, Kasparov beat Deep Blue 4-2. The machine was impressive but beatable. Most grandmasters saw computers as training tools at best, novelties at worst.
Phase 2: The Steep Middle (1997â2010)
Deep Blue's 1997 victory changed everything. Not because it proved computers were smarterâbut because it shifted perception. Suddenly, computer chess was serious.
What followed was explosive:
- 2000s: Commercial engines like Fritz became mainstream. Open-source projects like Stockfish emerged, enabling community-driven improvement.
- 2005-2007: Human superiority effectively ended. Engines routinely beat grandmasters in rapid games.
- By 2010: Every professional player used engines for preparation. Refusing to use them became a competitive handicap.
Phase 3: Saturation (2010âPresent)
Today, chess engines are ubiquitous. Over 90% of professional players use them daily. Stockfish and similar engines have Elo ratings exceeding 3500âfar beyond the ~2850 ceiling of human capability. Neural network engines like AlphaZero and Leela Chess Zero have pushed the frontier even further.
The S-curve is complete. Chess AI went from research project to world champion to indispensable tool in roughly 15 years.
AI Today: Where Are We on the Curve?
ChatGPT launched on November 30, 2022. Five days later, it had 1 million users. Two months later: 100 millionâthe fastest-growing consumer application in history.
(ChatGPT)
(ChatGPT)
(Telephone)
Compare this to previous technologies:
| Technology | Time to 50 Million Users |
|---|---|
| Telephone | 75 years |
| Television | 13 years |
| Internet | 4 years |
| 3.5 years | |
| ChatGPT | ~1 month |
The numbers tell a clear story: we're in the steep middle of the S-curve.
As of 2024:
- 35% of enterprises globally have adopted AI in some form
- 75% have adopted generative AI specifically (up from 55% in 2023)
- 54.6% of U.S. adults ages 18-64 use generative AI tools
- Global AI spending reached $500 billion, up 19% year-over-year
These are not "early adopter" numbers anymore. This is mainstream adoption accelerating.
What the Chess Analogy Tells Us
If AI follows chess's trajectoryâand there's every reason to believe it willâhere's what comes next:
1. Resistance will collapse faster than expected
In 1996, many grandmasters dismissed Deep Blue. By 2010, no serious professional could compete without engine preparation. The holdouts didn't winâthey became irrelevant.
Similarly, professionals today who refuse to integrate AI will find themselves at a growing disadvantage. Not because AI replaces them, but because AI-augmented competitors outperform them.
2. The tool becomes invisible
Chess players don't think of engines as remarkable anymore. They're just part of the gameâlike studying openings or analyzing past games. The technology became infrastructure.
AI will follow the same path. Within a decade, "using AI" will be as unremarkable as "using the internet." It will simply be how work gets done.
3. The transformation is underestimated until it's obvious
Even after Deep Blue, many assumed human creativity would always have a place in competitive chess. They were rightâbut not in the way they expected. Humans still play chess, but the game itself transformed. Preparation, analysis, and training all center on engines now.
AI won't replace humans in most fields. But it will transform what human work looks likeâoften in ways we can't yet imagine.
The Predictability of Progress
Here's the most important insight from the S-curve: the trajectory is predictable, even if the timing is uncertain.
We know AI adoption will reach near-saturation. We know it will become infrastructure. We know holdouts will face competitive pressure. We know the transformation will exceed current expectations.
We don't know exactly when each milestone will hit. But the direction is clear.
The chess players who thrived weren't the ones who resisted engines or ignored them. They were the ones who understood the S-curve earlyâand positioned themselves accordingly.
The same opportunity exists today.
Bottom line: AI adoption follows the same S-curve that every transformative technology has followed. We're currently in the steep middle sectionâpast the early-adopter phase, accelerating toward ubiquity. The question isn't whether AI will become as normal as the internet. It's whether you'll be ahead of the curve or behind it.
Sources & Further Reading
- Rogers, E. M. (1962). Diffusion of Innovations. Free Press.
- Chess.com: "Deep Blue vs Kasparov" â chess.com/article/view/deep-blue-kasparov-chess
- IBM History: Deep Blue â ibm.com/history/deep-blue
- Explodingtopics: ChatGPT User Statistics â explodingtopics.com/blog/chatgpt-users
- McKinsey: The State of AI 2024 â mckinsey.com
- St. Louis Fed: Generative AI Adoption 2025 â stlouisfed.org
- Wikipedia: Diffusion of Innovations â wikipedia.org
- Statista: Technology Adoption Speed â statista.com